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Boost ROAS with high-performing web2app funnels

Your all-in-one course and peer community for high-performing web-to-app quiz funnels: from ad creatives and quiz design, to analytics, payments, and scalable unit economics.

Instructor Kirill Makarov, Founder @ WebFunnels Club
"Subscription app marketing is booming again.
This course is a distilled set of strategies used by Zing Coach, BetterMe, Headway, Liven, Ladder and many others fast-scaling apps"
€3000
for a team up to 3 people
80+ teams trained
Enroll Now
*Secure your seat by Aug 3

Join 80+ companies scaled faster with our system

Codeway AIBY Municorn Fluently A-Players GLAM AI Pheon Adapty JobHire
• 150+ ROI-driven funnels crafted via our methodology
• 2× faster revenue growth on average
• 50% participants reported measurable improvements after the program: ↓ CAC, ↑ LTV, ↑ ROAS
★★★★★
"We thought our quiz converted decently until we started implementing the frameworks from the course. As a result, conversion increased by roughly 30%, and LTV grew by 25% after adding upsells."
JobHire.AI

Why top-tier app publishers double-down on web funnels

Lower CAC

• Full user-level attribution (no SKAN gaps)
• Higher ad ROI via personalised journeys

Higher LTV

• Skip the 30% store fee
• Own paywalls, upsells, cancellation flow

New reach & insights

• Spin up funnels per segment
• Tap web traffic & auctions
• Capture zero-party data for PMF tests
★★★★★
"Thanks to the materials and calls, we quickly built our first funnel, started running traffic, and achieved positive unit economics within a few iterations. We now spend $200k+/month and are preparing for multi-scale growth. Special respect for the course structure—I still revisit the materials"
Fluently

Led by Practioners: Hands-On PROs in Growth and User Acquisition

Kirill Makarov

Kirill Makarov

Founder of WebFunnels Club

LinkedIn
• Growth Advisor, expert in web funnels, paid traffic and B2C consumer apps | managed over $100M+ in ad spend
• ex-Zing Coach — scaled from 0 to $3M+ monthly using web funnels
• ex-Mobio — built and led one of the top UA teams of 35 professionals
Andrey Shakhtin

Andrey Shakhtin

Founder of Funnelfox

LinkedIn
• Founder and CEO of Funnelfox, no-code web funnel builder
• 10+ years of experience in top growth teams (ex-Simple Fasting, Ultimate Guitar, Vivid Money) | conducted over 1000 experiments on web onboardings

What you'll get out of this course

System of Knowledge

  • Access 15+ hours of structured lessons
  • Understand first principles of funnel thinking
  • Study real cases and proven UX patterns with 100+ UI examples

Learn by Doing

  • Build a new funnel or improve your existing one
  • Get expert feedback on structure, copy, and flow
  • Leave with a high-performing, paid ads-ready version

Community of Peers

  • 200+ founders, marketers, and product teams
  • Live masterminds, peer reviews, async Q&A
  • Tap into a network solving the same challenges

Bonuses and Perks

  • 2-month access to premium mastermind (€600 value)
  • Special offer to try Funnelfox

What our students say

Course Syllabus

Course Schedule

2–4 hours per week
👥

Community Access

💬

Join course chat community

Get ongoing support, updates, and insights from fellow participants in a private course chat.

🎓

Join premium masterminds community (2-month complimentary access)

Exclusive mastermind community with bi-weekly live calls and private discussion space.

🗓️

Weekly Q&A Live Sessions

📅

Weekly Q&A Live Sessions

Tuesdays, 3–4pm CET, English
Wednesdays, 3–4pm CET, Russian

We'll answer your questions and help troubleshoot your funnel, strategy, or experiments live.

🔁

Bi-Weekly Mastermind Sessions

💡

Bi-Weekly Mastermind Sessions

Tuesdays, 5–7pm CET, Russian
Wednesdays, 5–7pm CET, English

Twice-a-month peer-to-peer mastermind calls and private forum access to tackle challenges and brainstorm live.

🧠

Monthly Funnels & Creatives Review

🎯

Monthly Funnels & Creatives Review

Tuesdays, 3–5pm CET, English
Wednesdays, 3–5pm CET, Russian

Public live review and recommendations on your creatives and funnels — see what works and what to fix.

One-time team access to the full program

Learn faster, apply real-world strategies, and save time by avoiding mistakes others already made.

  • 🎥 Lifetime access to all recorded materials
  • 🎓 Two-month access to premium masterminds
  • 💬 Private cohort chat access
  • 🧠 Individual review of your funnel & creatives
  • 🌱 Exclusive alumni community
€3000
For a team up to 3 people
80+ teams trained
Enroll Now
*Secure your seat by Aug 3

FAQ

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